Digital Marketing & SEO Syllabus
Digital Marketing & SEO Training Program
About the Company
Founded in 2005, HATCHEX is an India based software firm, focusing on Web Hosting and Reseller Hosting, VPS and Dedicated Servers, Domain Registration, Email Hosting, SSL Certificates, Web Designing and Development, Software Development, Web Application Development, Website Maintenance, Website Redesign, Search Engine Optimization, Online advertising and Promotions, Google apps integration, live webcasting etc. consisting of talented web designers and developers.
We take pride in offering a premium services at a competitive price, along with 24/7 customer support. Our customers range from everyday people to top bloggers, creative professionals, and small businesses, as well as large enterprises.
We are on
- Web Hosting and Reseller Hosting
- VPS and Dedicated Servers
- Domain Registration
- Email Hosting
- SSL Certificates
- Web Designing and Development
- Software Development
- Web Application Development
- Website Maintenance
- Website Redesign
- Search Engine Optimization
- Digital Marketing
- Google apps integration
Digital Marketing
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
- Google/ Yahoo/ Bing Search Marketing
- Website/ Content Targeted Marketing
- Cost Per Click Marketing Strategies
- Branding Marketing with Impression Based Strategies
- Conversion Based Marketing Strategies for E-Commerce
- Video Marketing
- Social Media Marketing
SEO PROGRAM
There are many facets to SEO, since there are many components to building a stronger on-line presence that allows potential visitors to more easily find your website. The primary focus of SEO is to improve page ranking so the website appears early in search results when users type in certain words, terms, or phrases into a search engine (like Google, Yahoo ). Achieving this goal requires several separate, but related activities that we call the SEO Program.
SYLLABUS
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1. SEARCH ENGINE OPTIMIZATION (SEO)
Basics of SEO
Domain & Hosting
Basic Knowledge of World Wide Web
Search Engine Indexing
What is SEO
Types of SEO Techniques
Black hat techniques
White Hat techniques
How Search Engine works
SEO Research & Analysis
Market Research
Keyword Research and Analysis
Keyword opportunity
Competitors Website Analysis
How to Choose Best Keywords
Tools available for Keyword Research
Domain Names & Suggestions
Website Design SEO Guidelines
Content Research
Content Guidelines
Content Optimization
Design & Layout
XML Sitemap / URL List Sitemap
On-page Optimization
The Page Title
Meta Descriptions & Meta Keywords
Headings
Meta Tags
Image optimization
Internal Link Building
The Sitemap
Robots Meta Tag
Doorway Pages
301 Redirects
404 Error
Duplicate content
Off-page Optimization
Page Rank
Link Popularity
Link Building in Detail
Directory Submission
Social Bookmark Submission
Blog Submission
Articles
Links Exchange
Reciprocal Linking
Posting to Forums
Submission to Search Engine
RSS Feeds Submissions
Forum Link Building
Competitor Link Analysis
Analytics
Google Analytics
Installing Google Analytics
How to Study Google Analytics
Interpreting Bars & Figures
How Google Analytics can Help SEO
Advanced Reporting
Google Search Console
Website Analysis using various SEO Tools available
SEO Reporting
Google analytics
Tracking and Reporting
Reports Submission
Securing Ranks
2. Digital Marketing
SEARCH ENGINE MARKETING (SEM)
SEM OVERVIEW
Understanding Google search
Rule based personalization of marketing at internet scale
Overview of Google Adwords
PAY PER CLICK OVERVIEW
PPC Definition & how it functions
Important Terms - Quality Score, Conversion Rate etc.
Quality Score Overview, Understanding
Strategizing PPC campaigns
Setting objectives, goals & expectations
Actionable metrics for performance measurements
Formulating account structure
Effective segmentation of keywords
Usage of multiple match types
Non overlapping Ad Groups
Ad writing Techniques
Compelling ads that increase Click Through Rates (CTR) Understanding, Analyzing & Improving - Relevance & Quality score
Improve conversion rates, Targeted ads & relevant landing pages
Ad Preview tool
Best Practices like using features such as reviews
Bid Management Plan
Understand bidding strategy
Manual vs. Automated bid management
Different bid management features like CPA bidding, positioning
Effective landing pages
Importance of UI/UX design
Call to Action
SEM Management
Remarketing
Mobile Advertising
Display & Video Formats
Optimize the display network campaigns
Track & measure view through conversions
Performance Tracking
Set campaign objectives & goals
Define Performance metrics
Monitor PPC activity with Google Analytics
Reporting & Analysis
Set campaign objectives & goals
Define Performance metrics
Monitor PPC activity with Google Analytics
Display Ads / Shopping Ads / Video Ads /App Ads
Display ads to show up in Google affiliated websites
Shopping ads
Merchant Center for shopping ads
Website Feed
Video ads ( instream ads, video discovery ads & bumper ads )
App install ads
SOCIAL MEDIA MARKETING (SMM)
Overview
Orientation to Digital Marketing and Social Media
Orientation to Facebook Brand Pages
Creating Facebook Marketing Strategy
From Objectives to ROI
Competitive Research
Strategy Presentation by Participants
Types of Facebook Ads
Facebook Ads vs. Google Adwords
Significance of CTR (Click Through Rate)
Optimizing Ad Copy & Targeting
Exercise: Participants to launch & promote live Facebook Communities
EMAIL MARKETING
Setting-up an Email Marketing Machine
ISPs
Hosting Facility
IP/DNS
Shared vs. Dedicated Ips
MX Record
Whitelisting
Response Handlers
Bounces
WEB ANALYTICS
Getting Started With Google Analytics
How Google Analytics works?
Accounts, profiles and users navigation
Google Analytics
Basic metrics
The main sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, Adsense
How to Create a Wordpress Website
Choosing the right domain name for your website
Choosing a hosting platform
Installing WordPress within 5 minutes
Choosing the right free/paid wordpress theme for your blog
How to setup Google Webmaster tools and Google analytics for your blog
5 Premium Plugins you need for your WordPress blog
SEO Plugins for Wordpress
Duration & Fee
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Search Engine Optimization : Duration : 80 Hrs
Digital Marketing : Duration : 100 Hrs
Certification
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Google Adwords Certification
Hatchex Training Certificate
HATCHEX SOLUTIONS PRIVATE LIMITED
IInd Floor, SAFA Square, Mosque Lane
SRM Road, Kaloor, Cochin - 682018
Ph : +91 484 4061413 / +91 9544333844
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